About Kartik Sharma
Kartik Sharma, also known by his pen name Kartik Sharma “Raahi” (sometimes spelled Rahi), is a digital marketing professional, content strategist, writer, poet and performing artist working at the intersection of technology, creativity, storytelling and brand growth.
He currently works as Head of Growth at Prefabshala and Anovya, where he is involved in digital growth, Search Engine Optimization (SEO), content strategy, social media management, brand communication, AI-powered content creation, business development and web-related initiatives. His work combines creative storytelling with digital strategy to help brands build a stronger online presence and connect with their audiences.
At Prefabshala, Kartik contributes to the company’s digital presence through website content, SEO, blogs, social media creatives, content planning, digital marketing initiatives, lead generation and business development. He built and manages the prefabshala.in website and writes the guides on the Prefabshala blog.
A writer and poet at heart
Beyond his professional work in digital marketing and growth, Kartik Sharma “Raahi” is a Hindi poet, writer, lyricist and creative artist.
Writing has been an important part of his identity. His poetry explores emotions, relationships, loneliness, society, dreams, struggle, hope and the many contradictions of human life. For Kartik, poetry is not simply about writing beautiful words—it is a way of expressing thoughts, questioning ideas and giving emotions a voice.
Storytelling, writing and performance
Alongside poetry, these are Kartik’s core creative fields:
He writes stories, scripts and dialogue for the stage, performs in theatre and as a mimicry artist, and speaks in front of live audiences. The same skills—building a narrative, finding the right words for a character, and holding an audience’s attention—carry into his work on brand storytelling and content.
Recognition
His stage performances and creative work earned recognition during his university years, including:
- Winner, Poetry and Mimicry at Fresh Gen Universe
- Bronze Medal in Poetry at the National Youth Festival
- Recognition in theatre and poetry competitions, and several other cultural achievements at Chandigarh University
- Writing and performance for theatre productions
Education and professional journey
Kartik completed his graduation in Computer Applications before pursuing his Master of Computer Applications (MCA) at Chandigarh University.
His technical background in computer applications shapes his approach to digital marketing. He combines his understanding of technology with content, SEO, branding, social media, AI tools and creative communication—a combination of technology and creativity that has become a defining part of his professional journey.
Digital marketing, SEO and content
Kartik’s professional interests include:
He is particularly interested in how AI, search, content and storytelling are changing the way individuals and businesses build their digital identities.
Creativity beyond the screen
Kartik is also a mimicry artist and performer. His experience on stage has helped him develop skills in public speaking, audience engagement, character performance, storytelling and creative expression.
For him, technology and art are not separate worlds. Technology provides the tools to build and communicate, while writing and performance provide the human element behind that communication.
Kartik Sharma “Raahi”
The name “Raahi” represents the writer within Kartik Sharma—the traveller who continues to observe, question, learn and express.
Whether he is writing a poem, developing a content strategy, working on SEO, building a brand, creating digital content or performing on stage, his work is driven by the same idea: to create something meaningful, communicate it clearly, and leave an impression through words and ideas.
Guides by Kartik on the Prefabshala blog
- Prefab Site Office: What EPC Contractors Should Specify
- Labour Colony Cost Per Bed: Prefab vs Traditional Brick Construction
- How to Set Up a 200-Worker Labour Camp in 30 Days
- Fire Rating, Wind Load & Monsoon Performance of Prefab Structures
- PUF Panel Thickness Guide: 40mm, 50mm or 80mm
- Rooftop Room Extension in Delhi: Cost, Approval & Timeline
See all articles on the Prefabshala blog →
Connect with Kartik Sharma
To explore more of Kartik Sharma’s professional and creative work, connect with him on LinkedIn and Instagram.
For Prefabshala project enquiries, call 8510015200 / 9217212997 or send your requirement.